Project LazarusThe Project Lazarus public health model is based on the premises that drug overdose deaths are preventable and that all communities are ultimately responsible for their own health. The model components: (1) community activation and coalition building, (2) monitoring and epidemiologic surveillance, (3) prevention of overdoses through medical education and other means, (4) use of rescue medication to reverse overdoses by community members, and (5) evaluation of project components. The last four steps operate in a cyclical manner, with community advisory boards playing the central role in developing and designing each aspect of the intervention.
Talk It Up! Lock It Up!In North Carolina, 35% of high school students report having at least one drink of alcohol on one or more of the past 30 days. The most common source of alcohol is either their own house or a friend's house. Talk It Up! Lock It Up! is a NC Preventing Underage Drinking Initiative that encourages adults to lock up alcohol in their homes, and to talk with the youth in their care about the impact of underage drinking. SAPHE (Substance Abuse Prevention Helps Everyone) youth work with adults in their home counties to sign Safe Home Pledges and to lock up alcohol in residential homes.
Sticker ShockSAPHE youth are working with retail outlets to raise awareness about Flavored Alcoholic Beverages (FAB). In 2006, legislation was passed that increased from 6% to 15% the amount of alcohol that beverages marketed as "malted beverages" could contain. This has led to a new brand of drink, Flavored Alcoholic Beverages, that are sold alongside beer. These drinks are full of sugar and fruit flavorings and can contain up to 5 "drinks" per unresealable can or bottle. These drinks are targeted to youth. Almost two-thirds (64%) of 8th grade drinkers report drinking FABs; whereas fewer than a quarter (<25%) of 30 year olds drink them. In "Project Sticker Shock", SAPHE youth raise aweareness by labeling FABs with stickers that show alcohol is in the beverages and it is illegal to sell to youth under age 21.
The Domino Strategy™ for Responsible Alcohol UseThe Domino Strategy™ is a social marketing campaign that encourages the public to pay attention to the size, content and amount of alcohol they consume each time they drink. It encourages people to count the number of alcoholic beverages they consume, similar to the counting systems that are frequently used in nutrition, exercise and other public health initiatives.
The strategy also seeks to encourage the public to pay attention to the size and content of their alcoholic drinks and educates them about standard drink sizes. Furthermore, the project recommends that individuals follow responsible drinking guidelines that are defined by the U.S. Department of Health and Human Services.
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